It’s simple, Facebook changes things around, again, adds more advertisement, as usual, includes more images, videos and news and there, a personalized newspaper.
Mark Zuckerberg, CEO of Facebook, considered not only a new look for Facebook’s page, but a new purpose that will guarantee its place at the top of all social networks. Besides looking to maintain its reputation, Facebook is, of course, looking to obtain more revenue from its 1 billion users.
The new look will include a news feed full of engaging photos and videos, which will mix news, advertisement and friends’ updates. The user will have the option to “switch” its content from international news, personal, sports, entertainment and businesses, just like flipping through sections of a newspaper.
The competition that Facebook’s new features can potentially bring for newspaper is, today, an abstract painting. Since the feed will include a mix of personal updates, news and advertisements, users may still go back to their preferred news website, hopefully this blog also, to obtain the latest on news around the world. Users may also find the all-in-one page easy and satisfying enough.
Zuckerberg knows, based on previous experience, that users will grumble about the changes, just as they did when the news feed was introduced. What is not certain is whether users will embrace advertisement and the rest of the content or if they will drop the weight of all the new content and move on to another social network, as they have been doing lately.
So far, according to an article posted on http://www.usatoday.com, “The news (about Facebook’s new features.)sent Facebook shares up 4% today, to $28.60.”
It may sound old, but only time will tell whether Zuckerberg’s move will expand, freeze or shrink the social network of networks.
Sharon Green
March 14, 2013
Very interesting info to read about!
BrendaBB
March 14, 2013
Thanks Sharon!
christian harkness
March 16, 2013
Hi Brenda, there was a very interesting segment on NPR’s “Talk of The Nation’ yesterday.
It was an author interview titled: ‘Can’t Buy Me Like’: Advertising Strategy In The ‘Relationship Era.’ To me, its main point was that corporations need to engage people in ‘relationships’ and quit putting so much emphasis on advertising. It cited Coca Cola as being one of those companies who does it well on Facebook. Instead of ‘throwing’ advertising at its followers, it engages them. Anyhow, I think it is worth a listen:
http://www.npr.org/player/v2/mediaPlayer.html?action=1&t=1&islist=false&id=173839410&m=174306233
Brenda B.
March 16, 2013
Sounds like a must. Thank you!